Frequently Asked Questions
An IMA Program is an Independent Merchandising Allowance. It is an agreement between BlueTriton Brands and eligible independent retailers that offers financial rewards based on purchases through approved suppliers.
IMA Program holders can receive payments based on case quantity of their purchases. The more cases of the products you purchase, the higher the reward. For specific questions about incentive payments or required purchase volume, please consult the IMA agreement.
Yes. Only certain wholesalers and distributors who send their BlueTriton Brands purchase information to an independent company - MSA - are approved suppliers. BlueTriton Brands uses this purchase information to determine IMA payments.
Independent Convenience Stores, Liquor Stores, Bars, Nightclubs, Bodegas, Lodging operators and Golf Courses that purchase BlueTriton Brands products from approved suppliers are eligible to participate in the IMA Program.
No, club stores do not participate as approved suppliers in the IMA program.
Your approved supplier provides your purchase history of BlueTriton Brands products to an independent company – MSA - who provides this data to BlueTriton Brands. You can access your purchase history by logging in to your online account.
There are two payments per year—in February and August. Checks will be mailed to the address you choose as your mail to address (not your store location address). Please login and check your profile to ensure we have your correct mailing address.